The Top Affiliate Program Mistakes

affiliate marketing

If you want to create an effective affiliate program, make sure to avoid the following mistakes that many affiliate managers make. Otherwise, what is the point of having an affiliate network if it’s not effective at all?

Not providing your real statistics

Many affiliate programs only provide the basic statistics including the number of sales, commissions and visitors.  But of course, all marketers needs more detailed statistic to measure the effectiveness of the campaign. So for marketers to improve measurements and better market your products, affiliate managers would need to supply the following statistics:

  • Email updates
  • Past archives including daily, weekly, monthly, yearly
  • Unique clicks
  • Affiliate links IDs
  • Instant email notifications
  • Number of subscriptions
  • Number of trial downloads
  • Number of returns
  • Number of sign up
  • How customer was referred to

Competing with affiliates

Some other companies who provides an affiliate program to others who are promoting their services often compete with them too. By competing with your affiliate networks, you are getting rid of your own network and pushing them out of business. So instead of competing with your affiliate networks, you’re better off supporting them by improving your product or offering referral statistics.

Not providing fresh promotional creatives

Affiliate managers only provide the most basic promotional creatives which usually consists of text links, buttons and a banner. So all affiliates tend to end up looking the same in almost all websites today. If you are a marketer, you know that ads perform differently on each website. With providing more options, your ads are likely to suit the website and possibly you are more likely to get a referral too. Let’s take a look at the following points on how managers can provide better promotional creatives:

  • Product Screenshots
  • Pay per click ads
  • Email signatures
  • Product Reviews
  • Customer testimonials
  • Embedded affiliate links
  • Classified ads

The Importance of Web Development for Small Businesses

web development

More and more companies are entering the market every year which means the competition is higher than ever. That is why marketing is vital for each business no matter what sizes. Almost all businesses are taking advantage of the online marketing rather than using the traditional marketing techniques. Online marketing has far more advantages including being more convenient, drives traffic, less time and less cost.

The first step for a business to market their services would be to create a website. The website should have great contents and design to attract customers from visiting. It’s ideal to approach a web developer expert who can carry out the necessary steps to create a great website for your company.


Your website plays a significant role in your branding. Your branding is almost an image of your business that you want to showcase to the world. The design of your website can affect your branding in a positive or negative way depending on the overall look of your website. Like all large businesses, they all started small with their branding name.


Business owners who have perfected their website are more likely to be approached by customers worldwide. That’s why many companies who wants to be recognised will put a lot of effort on making their website presentable and easy to use for customers.


Did you know that the design of your website can affect your search ranking? So if you are a new business owner who knows the difficulties of gaining customers at the start, focusing on bettering your website is a must especially if you want to gain more popularity and improve your ranking. The more popular your website, the more you are likely to attract more clients and more clients results to an increase of awareness in your branding too.

Professional Web Design

Professional Web Design

To generate popularity for your website, gain visitor’s trust, and most importantly, keep them there for longer than 4 seconds, you’re going to have to catch their eye with attractive, professional design that stands out and is easy to use. …design that doesn’t look like it was cobbled together by the next door neighbour’s best mate with a pirate copy of Photoshop! Good designers concentrate on creating clear, eye-catching, professional designs, that are easy to read and navigate, and compliant with modern web standards. That last bit – ‘web standards’ – is important, and ignored by many: this is what ensures your site can be viewed by everyone, no matter what computer and software they have, for years to come. If you need a professional company to take over your website design, its always important to find the very best, but within a reasonable budget. Look through your local web services to find the top companies available to take on the challenge.

Many websites aren’t simply online brochures – they’re a functioning part of the business. It’s possible to integrate virtually anything you might need, be it the ability to sell online (an online shop), the ability to update your site yourself with no specific technical knowledge (content management) or the need to store customer details (databases). ‘How much does it cost?’ is the first question for most.The computer system itself will not cost much. The basic hardware and software should suffice for basic web design. Purchase software like Adobe Dreamweaver and Photoshop if you want additional tools. For hardware, you can buy any basic laptop for sale. Even cheap computers have enough computing power to for you to perform basic web design. As every job varies tremendously, this is something the company can only answer for definite with a carefully thought-out quote, though my guidance prices will give you an idea. The design process you’ll go through is a logical sequence, which begins by (gently) squeezing your brains to find out what you want and need for your site with a web consultation and quote.


If your website will feature photographs of your product or service, then images that look great are vital. This might be a physical product such as furniture, or jewellery, or the interior of a property. The photos should be in-focus, well-composed, with good colour balance, contrast and lighting.

To capture your products in their best possible light, it is a good idea to consider hiring someone who specialises in product photography such as Freshpack Photo who come highly recommended. They will know exactly how you product should be seen on a website and make it look visually appealing. It is definitely worth investing in as customers will buy the product which looks the highest of quality.

If you don’t have your own photographs already, there are may professional companies available who specialise in this sort of photography. For interior shots, you can create 360° ‘virtual reality’ panoramas using a specialised rotating tripod

Is WordPress Optimized for AdSense? How we Insert ads in WP

Is WordPress Optimized for AdSense? How we Insert ads in WP

Google AdSense is one of the most effective tools for monetizing a website. If your website utilizes WordPress, then you can easily integrate Google AdSense into your site to create a source of new revenue. Of course, this only works for self-hosted installations, since blogs do not allow for advertisements except for larger volume websites. Even for those, you have to split the earnings, making it an undesirable arrangement.

There are multiple methods for integrating AdSense code into your WordPress website in order to maximize advertising revenue. This article focuses on two primary methods.

Directly Insert Code

You have the option to directly insert AdSense code into the theme itself. You can do this by adding it to the code for your theme. By editing the code for your sidebar, header or footer, you can easily slip in an appropriately formatted AdSense advertisement. For example, one of the leaderboard formats can work well in a header or footer. A skyscraper format may be necessary if it is to fit in a sidebar.

Another method for directly inserting code is to create a widget and inserting the AdSense code within that widget. Usually a small amount of trial and error is involved until you create the placement you are looking for. You can also experiment with different ad placements until your site begins to have the click-through ad rates that generate the most revenues.

Ad Injection

The Ad Injection plugin can automate the inclusion of AdSense advertisements in your website blog posts. It provides a highly customizable dashboard which allows you to set up your ad preferences to meet your needs.

The Ad Injection plugin is not necessarily the easiest tool to master. While it is highly customizable, it can be somewhat confusing for the rookie webmaster. Many of the settings are designed to cut down on click fraud or click bombing. For example, you can omit advertisements from your homepage if you prefer. Again, you can eventually discover the best fit for using this plugin through trial and error.

Ad Injection is compatible with most Premium WordPress themes as well as the usual mix of free themes. You may simply download the plugin through the WordPress dashboard, create your preferences in the settings and activate the plugin. You will need to paste your AdSense code html into the appropriate blocks in the settings in order for it to generate the proper ads.…

The Web Design Process

The Web Design Process

Taking the essence of your business and condensing it onto a series of web pages can be a complicated process. For that reason, when designing your website, the agency adhere to a fairly logical design process, in order to deliver their services as quickly and smoothly as possible.

Creating the perfect web and graphic design for your business will take time and money to get it just right. But once you have company branding and a fresh new look, you will hopefully notice more potential clients and customers staying on your page. However, it will take some extensive planning to get it exactly how you want it and working well. This is a job that usually needs professionals. We highly recommend the services of Hertfordshire based graphic and website design company, Stable Web Design. They offer not just bespoke web design but also logo design, ecommerce and seo services.

Most professional companies will fill out a ‘Creative Brief’, the main master plan which sets out parameters for how your webpage should look and what it needs to contain and do. You can either meet up to do this, or if you feel confident, they can send you a creative brief document to fill out yourself.

They will have many questions for you at this point such as:
-What’s the nature of your business or organisation?
– What services and products do you offer?
– How are these different from other similar products and services on the market?
– Do you have a logo (and if not do you need one)?
– Do you have any colour preferences for your site?
– What theme and general styling would be appropriate?
– Do you already have any existing media (photos / images / other designs)?
…and quite a lot more.

Once you have the Creative Brief, a designer will use that to produce a fixed price quote for the design and construction of your website.

Design Process

It’s time to get together any materials that might be useful in the design and creation of your site. If you have a company / organisation logo, then this will usually feature prominently in the design of your site, and may inform theme and colour usage. If you don’t have a logo, but have specified that you need on in the Creative Brief, then you produce this first, before commencing the creative design of your webpage. If you need a professional, we highly recommend the Colchester web design services of Luminous Design. They also provide SEO services along with ecommerce development.

– If you are a member of any industry associations or accreditation schemes, then purpose-made logos can usually be found and are useful for establishing credibility on your new site.

– Do you have any existing photographs of your product or service? If not, and you’ve decided that your new webpage should feature high-quality photographs, then consider using a professional service.

– Perhaps your business is already fairly established and you have