Domain Names:
Domains can only use letters, numbers, and dashes - spaces and symbols aren't allowed. Also, domain names are not case sensitive so MyDomain.com is the same as mydomain.com.

Domain Name Tips

• Keep it as short as you can, and as memorable and pronounceable as possible.
• Picture yourself giving the domain over the phone to a customer. Would it be easy to do? Would you have to clarify spellings?
• Avoid hypens if possible, e.g. edinburgh-web-designs.co.uk. Visitors may omit the hyphens if they are recalling your domain or have been given it verbally, and end up at your competitor's site.

Keyphrases or Branding?

• "Keyphrase"-targeting domains such as edinburghshortbread.co.uk will benefit your search engine rankings, less so where there is a lot of competition. However, they are less distinctive and memorable.
• "Branded" domains, e.g. mcewansbiscuits.co.uk can be just as successful as keyphrase domains, and if your brand has a following, people will follow your search engine link.

.co.uk or .com?

• If you're a business operating locally in the UK (virtually all of our customers), then use a .co.uk domain. They receive weighting in the search engines for local searches, and people looking for local services trust them more.