The Top Affiliate Program Mistakes

affiliate marketing

If you want to create an effective affiliate program, make sure to avoid the following mistakes that many affiliate managers make. Otherwise, what is the point of having an affiliate network if it’s not effective at all?

Not providing your real statistics

Many affiliate programs only provide the basic statistics including the number of sales, commissions and visitors.  But of course, all marketers needs more detailed statistic to measure the effectiveness of the campaign. So for marketers to improve measurements and better market your products, affiliate managers would need to supply the following statistics:

  • Email updates
  • Past archives including daily, weekly, monthly, yearly
  • Unique clicks
  • Affiliate links IDs
  • Instant email notifications
  • Number of subscriptions
  • Number of trial downloads
  • Number of returns
  • Number of sign up
  • How customer was referred to

Competing with affiliates

Some other companies who provides an affiliate program to others who are promoting their services often compete with them too. By competing with your affiliate networks, you are getting rid of your own network and pushing them out of business. So instead of competing with your affiliate networks, you’re better off supporting them by improving your product or offering referral statistics.

Not providing fresh promotional creatives

Affiliate managers only provide the most basic promotional creatives which usually consists of text links, buttons and a banner. So all affiliates tend to end up looking the same in almost all websites today. If you are a marketer, you know that ads perform differently on each website. With providing more options, your ads are likely to suit the website and possibly you are more likely to get a referral too. Let’s take a look at the following points on how managers can provide better promotional creatives:

  • Product Screenshots
  • Pay per click ads
  • Email signatures
  • Product Reviews
  • Customer testimonials
  • Embedded affiliate links
  • Classified ads

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