Digital marketing has only emerged for the past few years, and it’s continuously evolving as we speak. With new technologies and new online platforms, there are always new strategies being implemented, and it’s always important to keep up to date with these new methods. If you’re starting in digital marketing, it’s essential to know the basics.
Video sharing is more effective than images and written content. Users are more likely to watch and engage in a video post. Some of the best social media platforms that you can start using includes Facebook, YouTube, Instagram and Twitter.
Mobile apps are now more effective than ever as the number of mobile users is incredibly high. Users are most likely to browse through their mobile phone compared to other devices. With mobile apps, you can use some useful marketing tools such as push notifications to keep in contact with new and existing customers.
As mentioned above, the number of mobile users is very high. This is why it’s important that you optimise your website for mobile phones. Optimised sites are mobile friendly meaning mobile users can view your website using their phone without any issues. It’s also important to be aware that your search ranking will also get affected if the site is not mobile friendly.
One of your primary goal for digital marketing should always involve improving your customer experience. Customer’s want to get value for their money and have expectations from a company they are buying from. So it’s always good to remember to use this basic tip for your marketing strategies.
Chatbots machine will soon play a significant role in digital marketing. In the next few years, many sites and social media platforms will be introducing a chatbot to deal with customer enquiries. There’s already a good amount of website owners who are using chatbots to provide information for customers.