Digital marketing has only emerged for the past few years, and it’s continuously evolving as we speak. With new technologies and new online platforms, there are always new strategies being implemented, and it’s always important to keep up to date with these new methods. If you’re starting in digital marketing, it’s essential to know the basics.
Video sharing is more effective than images and written content. Users are more likely to watch and engage in a video post. Some of the best social media platforms that you can start using includes Facebook, YouTube, Instagram and Twitter.
Mobile apps are now more effective than ever as the number of mobile users is incredibly high. Users are most likely to browse through their mobile phone compared to other devices. With mobile apps, you can use some useful marketing tools such as push notifications to keep in contact with new and existing customers.
As mentioned above, the number of mobile users is very high. This is why it’s important that you optimise your website for mobile phones. Optimised sites are mobile friendly meaning mobile users can view your website using their phone without any issues. It’s also important to be aware that your search ranking will also get affected if the site is not mobile friendly.
One of your primary goal for digital marketing should always involve improving your customer experience. Customer’s want to get value for their money and have expectations from a company they are buying from. So it’s always good to remember to use this basic tip for your marketing strategies.
Chatbots machine will soon play a significant role in digital marketing. In the next few years, many sites and social media platforms will be introducing a chatbot to deal with customer enquiries. There’s already a good amount of website owners who are using chatbots to provide information for customers.…
If you want to create an effective affiliate program, make sure to avoid the following mistakes that many affiliate managers make. Otherwise, what is the point of having an affiliate network if it’s not effective at all?
Not providing your real statistics
Many affiliate programs only provide the basic statistics including the number of sales, commissions and visitors. But of course, all marketers needs more detailed statistic to measure the effectiveness of the campaign. So for marketers to improve measurements and better market your products, affiliate managers would need to supply the following statistics:
Past archives including daily, weekly, monthly, yearly
Affiliate links IDs
Instant email notifications
Number of subscriptions
Number of trial downloads
Number of returns
Number of sign up
How customer was referred to
Competing with affiliates
Some other companies who provides an affiliate program to others who are promoting their services often compete with them too. By competing with your affiliate networks, you are getting rid of your own network and pushing them out of business. So instead of competing with your affiliate networks, you’re better off supporting them by improving your product or offering referral statistics.
Not providing fresh promotional creatives
Affiliate managers only provide the most basic promotional creatives which usually consists of text links, buttons and a banner. So all affiliates tend to end up looking the same in almost all websites today. If you are a marketer, you know that ads perform differently on each website. With providing more options, your ads are likely to suit the website and possibly you are more likely to get a referral too. Let’s take a look at the following points on how managers can provide better promotional creatives:
Google AdSense is one of the most effective tools for monetizing a website. If your website utilizes WordPress, then you can easily integrate Google AdSense into your site to create a source of new revenue. Of course, this only works for self-hosted installations, since WordPress.com blogs do not allow for advertisements except for larger volume websites. Even for those, you have to split the earnings, making it an undesirable arrangement.
There are multiple methods for integrating AdSense code into your WordPress website in order to maximize advertising revenue. This article focuses on two primary methods.
Directly Insert Code
You have the option to directly insert AdSense code into the theme itself. You can do this by adding it to the code for your theme. By editing the code for your sidebar, header or footer, you can easily slip in an appropriately formatted AdSense advertisement. For example, one of the leaderboard formats can work well in a header or footer. A skyscraper format may be necessary if it is to fit in a sidebar.
Another method for directly inserting code is to create a widget and inserting the AdSense code within that widget. Usually a small amount of trial and error is involved until you create the placement you are looking for. You can also experiment with different ad placements until your site begins to have the click-through ad rates that generate the most revenues.
The Ad Injection plugin can automate the inclusion of AdSense advertisements in your website blog posts. It provides a highly customizable dashboard which allows you to set up your ad preferences to meet your needs.
The Ad Injection plugin is not necessarily the easiest tool to master. While it is highly customizable, it can be somewhat confusing for the rookie webmaster. Many of the settings are designed to cut down on click fraud or click bombing. For example, you can omit advertisements from your homepage if you prefer. Again, you can eventually discover the best fit for using this plugin through trial and error.
Ad Injection is compatible with most Premium WordPress themes as well as the usual mix of free themes. You may simply download the plugin through the WordPress dashboard, create your preferences in the settings and activate the plugin. You will need to paste your AdSense code html into the appropriate blocks in the settings in order for it to generate the proper ads.…