THE RULE OF THIRDS
This is a common rule that is not only used in images and graphic design but with web development as well. This rule cuts the page into nine even pieces, and it tries to keep the important aspects of the page that you want to be brought forward near the cut-off lines. This way, important page elements stay near the third boundaries on both the horizontal and vertical axis.
SEARCH ENGINE OPTIMISATION
Web development isn’t all about looks, but it’s important to use SEO techniques to help market your page. This is the process of optimisation a site to be picked up by search engines, especially Google. Since search engines are the top method used by Internet surfers to find information, this is very important.
The most important on-page search engine optimisation technique you’re going to use on your web page are keywords. These are specific words or phrases that you expect searchers to type in when looking for a site like yours. Place these throughout your content at about a four per cent keyword density, as this is the amount that most popular search engines like to see.
You need to implement alternative text as well. This is text that describes the images on your site. Not only does this help search engines pick up on the image since they can’t see them directly, but this will explain images to blind people that visit your website. Be sure to use a keyword at least once in each alternative text.
Responsive website design refers to designs that are compatible with the wide range of devices and browsers now available. If you resize this window you can see responsive web design in action, media and content change position to accommodate the screen size. When designing your site think about how it might look on a mobile or tablet and how the device can affect the UX (user experience).
Of course, there are times when the project at hand is simply too complicated and would need the expertise of a professional web design company.